One of the most effective ways to boost your social media engagement through content writing, regardless of a platform’s algorithm, is to post valuable content that meets the needs of your audience. However, beyond posting valuable content, you have to be strategic in dishing them out. This calls for the adoption of different approaches to gain audiences of all categories given that different content formats appeal to different people.
In light of this, you don’t have to stick to a particular format no matter how comfortable you are with it. Remember, you are serving your audience and not yourself. In this article, we discuss 5 effective content formats that can help boost your social media engagement.
- Video Content Format
This is one of the most effective content formats but has only been discerned and utilized by a few. It can be in different forms too. Either as a standard video post, reel, or status post. The length varies for each of them. So, the usage for any of them depends on the content of the message you want to pass. According to Hubspot in their 2023 video marketing trends report, 96% of marketers agreed that videos have helped increase user understanding of their product or services.
Video content engages multiple senses, combining visuals, audio, and sometimes even animation or special effects. The multi-sensory experience can captivate and hold the attention of viewers more effectively than static text only. The beauty of video content is that it has a higher chance of going viral than text-based content if it suits your target audience. This viral effect can rapidly expand your audience reach and social media engagement.
- Long-Post Content Format
These content formats are effective because they provide comprehensive information, enhance perceived value, establish authority, encourage sharing, and boost conversion rate. The long-post content format appeals to people who love detailed information on a particular subject matter. However, using this format calls for sensitivity and creativity to make your content compelling. Do not wear out your readers with too lengthy content. Try to be precise with your information and ensure they are relevant within context. This in turn can boost your social media engagement from the audience the work appeals to.
3. Infographic Content Format
As it is always said, a picture is worth a thousand words. This is more than just true for content marketing. It is also said that the brain processes visual content faster than text. Accordingly, the infographic content format involves the combination of compelling visuals and well-structured content. It can capture and hold the attention of readers for longer hours.
4. Short-Post Content Format
Whatever a long-post content format can achieve, short-post content formats can too. It’s a matter of being strategic about it. Said differently, this approach requires making your content short, valuable and persuasive to meet the desired objective. You can decide to share a particular content in batches, with a follow-up for each till you exhaust your point. This way, you can achieve two things: One, creating suspense and anxiety for your readers to look out for the next content. Two, it can lead to massive social media engagement because the more the follow-up content, the more engagement from your audience, and the more the algorithm perceives the content as valuable. Thereby, increasing the content reach.
5. Collaborative Post-Content Format
Making collaborative content helps to boost engagement by bringing diverse perspectives, expanding reach, increasing credibility, facilitating networking, encouraging interaction, and creating excitement. The combined efforts of multiple collaborators make the content more compelling, valuable, and appealing to a broader audience, leading to enhanced engagement opportunities. Moreover, aside from the higher engagement, another benefit is that it can also help boost your following, especially if you do it with someone who has a huge following. This is used to establish trust because people will automatically perceive you as a person of value for having such collaboration.
Boosting social media engagement requires a level of creativity in the way you share content. No matter how valuable your work may be, if you are not strategic in delivering it, you may end up frustrated at the poor engagement you will encounter. It is, therefore, imperative to adopt the right format for your content marketing.