Adidas Dives Deep Into Web3

As Web3 continues to evolve, the prominent company Adidas has refused to be left behind. Hence, the reason for its back-to-back non-fungible tokens and Metaverse-related undertakings. 

In its latest foray into the Web3 world, the fashion brand launched an NFT project dubbed “RESIDENCY by Adidas.” To ignite the launch, the company partnered with NFT Now. Announced on Thursday, this development comes as Adidas seeks to promote art, culture, and creativity. 

Residency by Adidas

Spearheaded by the brand’s Web3 studio Three Stripes, the so-called “RESIDENCY by adidas” project is focused on creating artist-rendered digital products and NFTs to promote digital artists. 

Per the update, the epic program would enable artists to engage in collaborative digital and physical arts co-creation. It also incorporates Adidas’ first-ever “Limited Edition and Open Edition NFT art sale.”

“RESIDENCY marks our debut Web3-powered digital artist in residency program, poised to welcome a diverse array of digital artists hailing from across the globe,” the project’s website reveals

The anonymous Tokyo-based MonkeeMoto and Lebanese artist Adra Kandi (also known as Dear Nostalgia) are among the participants in the Adidas Web3 residency programme. 

Commissioned by the company, these duo have created four NFT artworks that will be showcased during the upcoming Korean Blockchain Week scheduled for September 7-8. They’ll chat art, web3, and collaboration with the three stripes onstage, alongside adidas /// Studio’s Stacey King,” the team added. 

However, two open-edition and limited-edition NFT art will be sold on September 6. Whereas, exclusive digital artworks designed by Kandi and MonkeeMoto will be available for minting from September 6-11. The cost of minting the open edition and limited edition NFT arts are 0.15 ETH and 0.03 ETH respectively. 

Reacting to the development, Stacey King, global head of communications and activation for the Three Stripes Studio said: “This project is another big step for our Studio as we continue to explore, experiment and diversify our impact and value in the Web3 community.” 

It bears mentioning that Mark Zuckerberg’s Meta is another top company with laudable technological developments. As reported by Nitadel, Meta launched an AI coding tool dubbed Code Llama on Aug. 24 to support Web3 developers. 

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